Information Architecture · User Experience · Interface

Netpark | Mobile App

1st version of the App with 10K+ downloads

10K+
Downloads
4.2★
Rating
30%
Loyalty lift
7
Years live
01

Situation

Netpark operated high-traffic corporate parking facilities across seven places, but their system was stuck in the analog age. Customers relied on physical tickets and manual payment kiosks, creating:

  • Long queues during peak hours (morning rush and evening exit)
  • No customer relationship beyond daily transactional touchpoints
02

Tasks

Design a mobile App that would modernize Netpark's parking experience while introducing digital capabilities. Primary Goals:

  • QR code-based for entry and exit
  • Implement monthly subscription payment options for regular users
  • Create location discovery feature to find nearby Netpark facilities
03

Actions

1. User Research & Strategy
Understood user pain points through contextual research at parking facilities during peak hours:

  • Observed user behavior at kiosks and entry/exit points
  • Identified friction in the current experience:
    • ticket loss
    • queue anxiety

2. Information Architecture
Created a sitemap that organized the experience and helped the developers to start the foundation of the App.

3. Low-Fidelity Validation
Started with wireframes to validate:

  • Navigation patterns
  • Information hierarchy

4. High-Fidelity Design
Created a clean visual system. Design Principles:

  • Speed: Minimal steps to core actions
  • Accessibility: High contrast for outdoor visibility
  • Minimalist: UI to reduce cognitive load
Final result
04

Results

Immediate Impact (first year - 2018)

  • Significant reduction in physical queues during peak hours
  • 30% increase in user loyalty through monthly subscriptions

Long-Term Success (7 years - 2026)

  • 10,000+ downloads on Google Play Store
  • 4.2 of 5 star rating with hundreds of reviews