Solving business problems through Human-Centered Design.

Hi, I'm Tiago Baeta, a Design Leader and Staff Product Designer based in São Paulo, Brazil.

I'm passionate about empowering design teams and leading cross-functional collaboration to create meaningful experiences that drive real impact for users and business. I have mentored 30+ designers across 6 countries, established regional design standards, and built scalable design practices that elevated craft and accelerated innovation.

Over the past 15 years, I've transformed complex challenges into intuitive digital products, delivering 100+ projects with deep expertise in AI and Automation.